The snowball effect explains a phenomenon of building momentum. At the initial start the significance or size is small, almost meaningless. As momentum builds the significance or size grows, meaning becomes stronger. This can be applied to many aspects. As the name of this phenomenon implies, picture a tiny snowball you can fit in your hand rolling down a snowy mountain side. The snowball will roll down the mountain side and exponentially grow to easily become the size of a boulder.
Author: Jordan Bonneau